Well, this is actually what had happened to me previous weeks…

Even if you are committed to your blog sometimes real life issues might get in the way. Your full time job might require some extra attention during certain periods of the year, or you might have a family emergency.

Those occasions you will probably not be able to post for several days in a row. That is fine. The readers will probably understand. Just avoid returning after one week and posting something along the lines of “sorry about the lack of posts lately, but things will get back on track.”

Those “apology” posts will just communicate to the reader that you will not be dedicating your time to the blog for weeks to come. It is the last straw, really. People will just move somewhere else.


Now don’t get me wrong here. Being transparent with the readers and keeping them informed about your external activities can be a positive thing. But make sure that those posts are used to build a relationship and not to excuse yourself.

Alright, you say, but if I am not supposed to write a post apologizing what should I do instead? Simple, make an extra effort to write something useful. If you really don’t have the time to write a quality post just gather some interesting links and post them. Ask a question to your readers. Quote someone.

Remember, if you are not loyal to your readers there is no reason to expect the other way round.

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